The great Lenovo Notebook promotion

On Monday I noticed a Tweet about a Lenovo (the old IBM PC business) promotion that was offering up to £200 off of its range of notebook computers. Sounded like one of those things that comes to nothing, but it proved to be anything but.

Lenovo was offering a limited-time online offer for a variable discount on its brand new Lenovo IdeaPad S10. Initially you get a £20 discount off the £300 price tag and are then entered into a daily draw. I did this without thinking I would hear anything.

It’s nice to have your preconceptions challenged. I entered on Monday and got a call on Tuesday confirming I had been given a £200 voucher, which I then used to buy an IdeaPad for £99 – £119 with a case. Bargain basement. Thankyou Lenovo.

Someone else in the office also got one and this was before we heard that the campaign was being run by digital agency Underwired, which is promoting the offer exclusively online using the web and social media, including Twitter.

I heard via Twitter (thanks Mike Butcher, btw) and have since passed on the message myself via Twitter, which got retweeted and so it goes. I would say that’s a viral success.

If you’re interested the offer can be found here on the Lenovo website. I had been thinking of getting an ASUS Eee PC 901 after Ladygeek and others had written so positively about them. Next time.

[Twitter]