Jade Goody and the reality TV PR bandwagon of death
Last year I said something pretty mean about Jade Goody and I’m sorry. I wrote she had PR cancer and then it turned out to be real. My bad, but even as she lies wasting away it appears the PR bit was right. I just read Shilpa Shetty is making a final dash to her bed side.
This is all kind of very sad and I know a lot of people have been moved by Jade Goody’s plight.
Each day a new story appears about Goody’s last days, but as we speed towards the end of this born and bred reality TV celebrity story it feels as if it is spinning out of control.
The lines between what is decent, dignified and acceptable and what is a PR money grabbing exercise are as blurred as 2am in an Essex nightclub.
I was listening to the Today programme this morning on R4. They had the story that Bollywood actress Shilpa Shetty, who you will remember was branded ‘Shilpa Poppadom’ by Jade Goody in ‘Celebrity Big Brother’, has flown to Britain to “bid farewell to the cancer-stricken reality television star”.
Are there not real people that Jade Goody can see? People who give a frak rather than a minor Bollywood star?
We’re told that the two have become “good friends” since the whole racist incident and Jade Goody went to India last year and appeared on the Indian version of ‘Big Brother’ where she was fatefully told she was ill.
Shetty said: “All I can do is pray. I’m not giving up hope of seeing her one last time. I always want to remember Jade smiling, the feisty strong gregarious Jade, a true trouper.”
The arrival of Shetty on the scene came as OK! yesterday published its “tribute issue” to Jade Goody. I thought you had to be dead to get one of those so people could remember you in a dignified fashion.
Apparently not as OK! has a deal with Jade Goody’s people (Max Clifford) to get first dibs ahead of rivals. Apparently they did really well out of the wedding issue with bumper sales. Imagine what they will get if they beat everyone to the death/tribute issue.
There will be acres of more coverage. It will be well read I am sure. Jade Goody is doing much of this to ensure that her two children are provided for. Surely they are now. It feels like the cameras should be turned off, but there appears no chance of that.