Google knows when you will quit your job
More scary Google news. It really is watching YOU if you happen to work for it. It has come up with an algorithm that tells it when staff are most likely to quit their jobs.
According to a story in the Wall Street Journal it is worried about the brain drain and how this “could hurt its long-term ability to compete”. Never one to twiddle its thumbs Google got straight to work writing a sneaky little algorithm to analyse data from employee reviews, promotions, peer reviews and pay increases.
This gave it a mathematical formula that it says can identify which of its 20,000 employees are most likely to quit.
Wow. I wonder if this is similar process to what Google does for US intelligence agencies. Remember that story last year about Google working with the National Security Agency and CIA. The agencies apparently bought servers on which Google supplied search technology to process data gathered by spies around the world.
The WSJ quotes Google as saying the algorithm already has identified employees who felt underused, a key complaint among those who contemplate leaving. I guess Google should know it has lost a lot of senior staff recently.
Last week, Ien Cheng director of product management for advertising in Europe went. He had been preceded by senior Google sales executive Tim Armstrong; Jeff Levick, former vice-president of industry development and marketing; Google global display ad boss, David Rosenblatt; and Sukhinder Singh Cassidy, the president of Google’s Asia-Pacific and Latin America operations.
Apparently applying a complex equation to a basic human-resource issue “is pure Google”. That’s what they call it. Pure Google. Using heavy data to drive decision-making is one of its “Ten Golden [Google] Rules”.
Laszlo Bock, who runs human resources for the search giant told the paper that the Quit Me Google algorithm (I made that up) helps the company “get inside people’s heads even before they know they might leave”.
Here’s what I say: get out Google. I want you at the end of my computer not in my head.