News Corp talks paid content – content bundling
News Corporation’s new digital boss Jonathan Miller has been banging the paid content drum. His spin was “content bundling” kind of like the charging equivalent of pick ‘n’ mix.
Speaking in New York at the Hollywood Reporter’s Digital Power event, Miller said News Corp wants to see a model established for charging online. He said he envisioned “a return to multiple revenue streams” and that part of that model could include paid-for journalism, which echoes comments made recently by his boss Rupert Murdoch.
On the kind of shape such a service might take, Miller gave a hint of what a media firm as diverse as News Corp might consider. He suggested bringing together content from different arenas under one charging umbrella – not unlike the way that digital/cable TV firms already charge whereby customers buy online, mobile, phone and TV services from one provider.
One scenario he suggested was that News Corp’s various papers or
various New York media, including the New York Post and the circulation
of the Wall Street Journal, could be bundled together. “What works for consumers, I think — and this has to be tested — are bundles,” Miller said.
Looking at the future of ad funded online video joint venture Hulu, Miller said it was “an environment for premium content”. Suggesting that the video freebie might not be free for long.