Bunch of noobs; kid says stuff about web, City amazed!
Excuse the exclamation mark, but it’s the silly season, which has to account for the FT’s front page story about a 15-year-old on work experience at Morgan Stanley, who wrote a report for the bank and amazed analysts up and down the square mile: apparently kids do not watch TV and Twitter is only for grown-ups. Draw your own conclusion.
I wasn’t sure if the front page FT story “Media research note by ‘teenage scribbler’ causes City sensation” was a joke at first – it has a bizarre New York dateline.
The story recounts that the report by one Matthew Robson impressed the bank so much that it published it as a research note that went on to become “the talk of middle-aged media executives and investors”.
The FT quotes Edward Hill-Wood, head of Morgan Stanley’s European media team, saying his report proved to be “one of the clearest and most thought-provoking insights we have seen. So we published it”.
Without being at all insulting, what he told them was the obvious, namely the stuff that you and I and everyone around here knows.
1. Teenagers do not use Twitter. Why? Because no one follows them; and they have to pay to update on their phones.
2. Teenagers don’t watch regular television
3. They listen to ad-free music on sites such as Last.fm than tune into traditional radio.
4. Online advertising is “extremely annoying and pointless”.
5. They’re on Xbox Live and the PS3 playing Halo or CoD4 – just like in the is pic from GotGame.com
6. They go out and do stuff
7. Teenagers do not read newspapers, they can’t be “bothered to read pages and pages of text” rather than see summaries online or on television.
“We’ve had dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day,” said Hill-Wood, 35, estimating that the note had generated five or six times more feedback than the team’s usual reports.
Is it me or are city analysts just a bunch of noobs? I mean really, I pose that question in all its derogatoriness quite seriously?
Whoever saw a teenager on Twitter other than Miley Cyrus (in case you were wondering about her, she “love rainbows, John Lennon, and Franklin, Tennessee”). If I didn’t have a job; I wouldn’t be on it either. I also wouldn’t blog or possibly get out of bed, but enough about me.
I could go on; I mean don’t get me started about online advertising and the waste of space that most of it is (search aside).
As with Twitter and online advertising, I’ve never thought that TV was really for teenagers. In my mind nothing has changed, I barely remember watching it after becoming a late teen and graduating. Isn’t the same true for newspapers?
Me? I’m waiting for the next “City sensation”. It has to be better than this one.