A new month, and a new salvo of Apple rumours to wade
through – this time concerning iTunes, with the web salivating over the
prospect of an iTunes/Twitter/Facebook/Last.fm partnership.
Thing is, it ain’t gonna happen.
It certainly looks like Apple is planning some sort of
social networking integration with iTunes, and soon, but don’t expect Twitter
or Last.fm to be involved.
Those in the know have probably seen a couple of screengrabs
from the purported iTunes 9, which curiously followed rumours that the newest
version of Apple’s music player would integrated with Twitter, Facebook and
The photos have since been debunked as a hasty Photoshop
job, by someone with far too much time on their hands.
But even with photographic evidence, a rumour such as this
just doesn’t make sense.
The idea is that iTunes would broadcast what songs its users
are listening too, to Twitter and Facebook profiles, which would be simply,
annoying – especially those among us to keep music playing several hours of the
Furthermore, Apple has never been a company to jump on a bandwagon, especially
concerning a faddish little microblogging website with major operational
A partnership with Last.fm makes less sense. The two
companies work in a similar vein, and Last.fm (as much as I love it) is far
from an established brand, Apple would have nothing to gain. Many of the
features that makes Last.fm shine, such as it’s ‘similar artists’ tab, are
available on iTunes anyways (iLike).
But Facebook. Maybe, just maybe. The two companies
established a partnership a while back, by allowing iPhoto users to publish
their pictures to their Facebook profiles.
Looking at the big picture, the rumours generally deduce
that Apple is planning to push a social networking strategy through its iTunes
platform, even though the details might have been mixed up.
Digging deeper into the rumour pile, it appears Apple is
preparing to launch some sort of social media app, whether for iTunes, its OS
desktop, or the iPhone, that would consolidate various streams into one juicy
Sound suspiciously like FriendFeed – rather a FriendFeed
killer, which gives this rumour (some) legs and puts some more weight behind
the companies surprise sell-out to Facebook this week.
Better late than never, it looks like Apple is ready to
embrace social networking, but likely on its own terms – a sort of “social
media browser”, which would allow users to search and share content with
Perhaps this will be part of Apple’s plans to ‘reinvent’ the
digital album, by including loads of additional content with iTunes purchases.
Apple rumours, as per usual, are common and vague, but this
one is keeping an eye on. Speaking of which, where’s my iTablet?