Hyperlocal gets another boost in Seattle

Seattle is turning into the busiest hyperlocal market out there with yet another addition as The Seattle Times partners up with a number of local blogs and community sites.

According to the blog Techflash, The Seattle Times (the city’s sole surviving newspaper) is teaming up with West Seattle Blog, Next Door Media (publisher of MyBallard.com, PhinneyWood and other sites); The Rainier Valley Post and Capitol Hill Seattle.

In a post on its site MyBallard said: “My Ballard is powered by the neighbourhood, not us. The vast majority of stories originate from our readers, and now some of the best stories will be linked from Seattle’s largest news site. We’re very pleased that the Times has chosen to work together with organic, neighbourhood-grown news sites instead of creating competing efforts designed to draw advertising dollars away from the neighbourhood.”

The launch by The Seattle Times follows Fisher Communications announcing last week it was launching 43 community sites in Seattle based around its TV and radio stations.

Again its interesting to note that this is another traditional media player going for the hyperlocal market and the different models that are emerging. The Seattle Times has chosen to partner with homegrown community players while others have chosen different routes.

Media firms like The New York Times Company, Fisher and The Washington Post, which pulled the plug on its hyperlocal experiment LoudounExtra.com, went with their own ventures. Others like AOL and MSNBC have bought start-ups (Patch and Everyblock.com respectively).

Seattle has it all going on with a newspaper, a former newspaper (Seattlepi.com), a broadcaster and all the local community players fighting it out. It must make for such a vibrant market in that fantastic American city.


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