Brown boosts his social media reputation

It isn’t all bad news for Gordon Brown. Those chumps at News International (my word of the day) might have dumped him, but his keynote speech at Labour Party Conference did much to improve his social media reputation and hit back at some of the negative coverage.


This is more from Yomego and its new social media reputation measurement system that I blogged about earlier this week. It found that across Twitter, facebook and the blogging community Brown boosted his reputation by 17 points. Considering the flak he was taking, akin to a rough night over Germany, that’s an achievement. From a starting score of 42.59 out of 100, Brown moved to 59.81, according to Yogemo. 

It audited the Prime Minister’s social media reputation the week before and then again the morning after the speech was carried out and it showed that noise levels were certainly up and that sentiment levels had also improved significantly, indicating that the speech was well received on social networks.

Clearly as Steve Richards, managing director of Yomego says Gordon Brown had a lot of ground to make up with Britain’s 30m online social network users when he stood up to make his speech.


“Before he started, Conservative Party Leader David Cameron rated a score of 62.49, 20 points ahead of the Prime Minister. But both had much to learn from other world leaders, with US President Barack Obama scoring 77.79 and French Premier Nicolas Sarkozy achieving 66.15.”

How important any of this will be is really hard to tell. I sometimes worry that social media is a bit of a bubble, but then increasingly we see that bubble burst into the wider world. So while I possess a degree of skepticism about the impact Twitter and blogs et cetera might have on the a general election campaign I also think that six months down the line we might be surprised.


I also agree with a lot of the sentiment appearing on blogs yesterday that the long predicted decision by The Sun to dump Brown will be less significant than some think. Time will tell.



  • Lisa Devaney

    I think his wife Sarah Brown is even more popular on social networks than he is, and Mrs. Obama has a huge following as well. I wonder how Mrs. Sarkozy fairs in the social media popularity scale.

  • Jeremy Lee

    Is he Brown and sticky?