Facebook has 10m a day becoming fans
A trip to Facebook this morning where they provided journalists with an update and some new statistics including that it has 10m users a day becoming fans of a brands and pages globally.
It told us this along with another miles stone as it hit 350m users globally and 23 million in the UK. CEO Mark Zuckerberg has a new target of 1bn.
Facebook Connect is also really growing and The Guardian is about to go with it in the UK.
Things we learnt this morning:
The average Facebook user spends 25mins on the site a day.
Facebook has 10m users a day become a fans of a brand or a page on the social networking site (that’s a huge amount). Of top 15 pages globally, three are branded pages. It also said that the average user becomes a fan of two pages each month.
X-Factor went from 100,000 fans to 875,000 fans in 4 weeks; Sky Sports went from 40,000 fans to 400,000 fans in 1 week.
These branded pages are: Coca Cola, Starbucks & Skittles.
Facebook says it now has 90,000 apps.
Facebook says its ridiculously popular Farmville applications has 69m active users – that is more than Twitter. No details on Time spent playing FarmVille versus time Twitter users spend.
Facebook says advertising is paying for the service and that it sees itself as an ad funded service.
Says it is a “myth” that it is going to start charging subscribers. Says this will never happen.
Facebook says it won’t charge on cost per engagement as it says doesn’t want to penalise advertisers doing well.
Facebook Connect has 15,000 implementations around the world, no figures for the UK. Says The Guardian is about to implement it across its website. I think this was a slip as the PR person appeared under the impression this had already happened and unless I am missing something it hasn’t . Update on that Facebook was referring to The Guardian implementing Facebook Connect on its Guardian Clippings service, which it did a while ago. It would be very interesting to see it go further down this road. There are a lot of possibilities with this.
Little more on that, The Guardian got back to me with this comment: “As part of the Guardian’s ongoing commitment to transparency and openness, we are constantly testing a multitude of tools to enable our online users to share, and interact with, our content. Facebook Connect is one of many such tools that are currently being trialled on various areas of our site, but we are not yet in a position to be able to outline our long-term strategy.”
No word on the new designs that leaked out yesterday, Facebook is not saying anything as to whether they are happening or if they are the real thing. Guess they were too busy getting ready to make the announcement about changes to their privacy settings.
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