Guardian’s iPhone App sells 9,000 in two days
Some welcome news for The Guardian. Its Apple iPhone app is a hit and has racked up 9,000 downloads in the first two days it has been available in the Apple App store.
Guardian News & Media might be wishing it had pushed the boat out a little more and upped the price. The £2.39 for the app seems like a steal and has propelled it to the number one slot in the UK Apple App chart (paid).
So far the figures work out at £21, 510 minus the 30% that goes to Apple givivng GN&M a grand total of £15,057, according to PaidContent.
When it launched the app, GN&M did not rule out charging users more in the future for “extra functionality’. Those future developments could include video, which the Guardian app does not currently have.
The success is also going to make other publishers sit up and take notice. The Telegraph Media Group and Sky News among others both have launched free
apps although Sky was reported earlier this year to be working on a paid for version of its app.
As well as being the number one paid for App in the UK charts the Guardian is also the number one in the UK news chart above Sky, the Telegraph and the FT. The New York Times leads the US chart.
The success of the Guardian iPhone app comes after GN&M said last week that it was giving up on its efforts to make money out of podcasting and said it saw no immediate advertising model.
It will be interesting to see how well it sells in the US and if that points the way to further charging initiatives.