Monthly Archives: January 2010

Social Media ROI: Socialnomics

There are some great inspirational slides in this social media ROI presentation that are worth writing down as they make a lot sense and apply to so much of what everyone is trying to do with their social media strategy no matter what business they are in.

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Social media round-up: Kellogg Social networking ads, Obama, Pepsi and boomers

Kellogg in social media push for Krave

 

Campaign reports Kellogg has appointed CMW to handle a digital and social media campaign to promote the launch of its new cereal brand Krave. Krave is the first cereal launched by Kellogg in the UK that specifically targets the young adult market.

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ABCe’s spell bad news for Times and good new for Guardian.co.uk

Here’s something to think about. You are Rupert Murdoch and you are erecting a pay wall around The Times in London in the Spring and your unique users take a 5% dive in December to put you 16 million behind the Guardian.

Ouch, I mean really. What else can you say? I don’t know. I have no idea about any of this but I am looking at the figures.

These figures are for December. We might have bought less newspapers but some of us were surfing a great deal more.

The Guardian is up by 3.32% to 36,980,637 million. The Mail Online is also up by even more to 5.1% to 32,843,958.

The Independent was up as well. Wore the Indy, which rose 4.71% to 9,347,658 million, is closing on the Mirror.co.uk. The Mirror dropped 8.73% to 9.7 million uniques. Isn’t that just a little embarrassing? To be more than 10 million behind the Sun Online?  The Sun Online rose 3.5% to 20,907,012.

Back to the Guardian and Times Online. There is so much daylight between the two that you could hold a daylight saving convention (do they have those?). It can not be encouraging if you are about to put up a pay wall. I say that as a fan of the paper. I like The Times. I’m a huge fan of David Aranovitch.

The same question must apply to Times Online as it does to the Mirror. What is our closest rival doing so right that it grows and continues to do so and we go in the opposite direction at a faster pace? It is not an isolated fall. Times Online’s unique users fell in November as well down 1.65% year on year to 20.9 million.

So much so that it allows Guardian editor Alan Rushbridger to come out earlier this week and say that Guardian News & Media (which made £25m from online ad revenues in 2009) is putting is faith not in pay walls, but online advertising and free content. It could do that from a position of great strength.

Clearly, there is something to be done at the Times and it knows this. Earlier this week it promoted Daniel Finkelstein to executive editor online. As well as being involved in pay wall plans he will clearly be looking at what it is already doing. Looking at what works and what does not work so well.

He has overseen the paper’s Comment Central operation. Good work too, I would say if Times Online wants to repeat some of the success The Guardian has had in that area it has a way to go yet.

Maybe Finkelstein who is the paper’s former chief leader writer, a one time SDPer and Tory advisor, has some tricks up his sleeve. A drop to less than 20 million uniques says he’ll need them.

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The verdict on Apple’s iPad – view from the blogs

It is only hours later but already many blogs are saying the iPad is not all that it is cracked up to be. It is apparently a large iPod Touch or maybe it is more than that depending who you read. Whatever it is or not it seems a little too early to be pouring so much cold water on the launch.

People are saying some really nice things and voicing some disappointment. That was bound to happen. The hype was out of this world.

The tablet was going to save the publishing industry in terms of books, magazines and newspapers and now they don’t seem to think so, but they don’t know this for sure as it is all too early and no one has really seen the content. It is as if we had the speculation and then the launch and now the second wave of speculation like some endless carousel.

It is the content that will make or break the iPad. Okay, price as well, but we kind of already knew that. Apple does not do cheap, but it has also sold 250 million iPods; it is a $50 billion company and the biggest mobile app firm in the world. Nice numbers. What is certainly true is that the iPad is beautifully designed and great to use and you don’t get that cheaply. What you get cheap is a make-do bargain netbook PC and they do a certain job.

What they don’t do is even half of what an iPad can do even at this stage, but it is definitely a pricey luxury product and not the universal piece of tech that will quickly create a solid revenue stream for content providers.

People are saying it might take a year. Well that makes sense. If this is after all a device that will have a revolutionary impact (rather than being revolutionary par se) then it will take time for that content to be created and come forth and for that revolutionary change to take place with predictions of three to four million selling in the first year (let’s not forget the famous Slashdot comments writing of the iPod).

As for content. It seems almost like people have not had the time and maybe this was all rushed. People were under whelmed by the New York Times app. Clearly they wanted to be part of this, but the iPad seems more about what the paper will do with its paid content system and that isn’t arriving until 2011 and by then one imagines the app will have been better developed and finessed.

HERE’S WHAT THE BLOGS HAVE TO SAY — THE GOOD

It’s fast and beautiful
BusinessWeek The half-hour or so I spent playing with the iPad at its San Francisco unveiling yesterday was much too short a time to evaluate it authoritatively. What I can say is that it’s fast, beautiful and loaded with potential. I was struck by its speed and responsiveness. In the photo application, for instance, I could race through hundreds of photos in a blur.

Boy is it light
Wired.com The iPad’s really light and thin, weighing only 1.5 pounds and measuring half an inch thick. It was like holding a chubbier iPhone with a prettier face. You can tilt the iPad any direction, even upside down, and the screen will flip to display an upright image.

Great for browsing
Wired.com If you thought the iPhone’s browser was nice, you’ll love the tablet’s version of Safari. It’s been blown up and some of the buttons have been rearranged to better suit a larger screen.

It is just cheap enough
BusinessWeek “At that price, they’ll sell millions,” said Hakim Kriout, a portfolio manager at New York-based Grigsby & Associates, which owns Apple shares. “It’s very, very affordable for what it does. This is going to add a huge revenue stream for Apple.”

Ideal for that novel
Valleywag The silver lining for print media was in books. Jobs showed off an “iBook Store,” an iBook app for e-books, deals with five huge book publishers (Penguin, HarperCollins, Simon & Schuster, Macmillian and Hachette) and a format based on the open ePub spec. Jobs even said that textbooks would be a big part of it.

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Apple names tablet computer the iPad

Apple’s long awaited and endlessly speculated about tablet computer is called the iPad and CEO Steve Jobs has called it “a magical truly revolutionary product”.

The launch taking place live now in San Francisco comes ahead of a March 1st shipping date. The iPad has just under a 10 inch screen and is ultra thin like many of the rumours had speculated. There is nothing on the Apple site yet so difficult to work much out from this pic.

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Apple tablet/iSlate day as confirmation and more details leak

Today is the day and at 1700 GMT Apple will launch its tablet computer that as far as we know is called the iSlate. We know it is definitely positively and absolutely happening as last night a book publisher leaked details.

Last night Terry McGraw, the CEO of McGraw-Hill, went on CNBC and sung like a canary risking the wrath of Steve Jobs (apparently this can be worse than Khan).

He told the business news channel that his publishing firm had been working with Apple for a while as had a “consortium of other publishers”. We know this also includes the likes of News Corporation owned Harper Collins.

On Monday we also heard that The New York Times was forming a new “reader applications” business to be headed by Yasmin Namini. The NY Times has been linked to the Apple tablet story several times and it is expected the paper will be one of the key early content partners.

The paper obviously said that the timing of its new unit was “coincidental”, but it had to say that as the NY Times building is presently weighed down by a non disclosure agreement so large that it is said to fill an entire room.

Terry McGraw also said that the Apple tablet (he also referred to it as the tabloid) would be based on the iPhone operating system.

“We have worked with Apple for quite a while – the tablet is going to be based on the iPhone operating system, and so it will be transferable. So what you’re going to be able to do now… we have a consortium of ebooks – we have 95% of all our materials that are in ebook format on that one – so with the tabloid you’re going to open up the higher education market, the professional market. The tabloid, the tablet is going to be just really terrific.”

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Murdoch to sell the Times as pay walls will not work?

Twitter was buzzing last night with the rumour that Rupert Murdoch was considering dumping The Times after tweets from media commentator Michael Wolff.

On first inspection the idea sounds incredibly far fetched if not preposterous. Here’s what was said over the course of three tweets: “Rumor making its way around London banking circles: Murdoch’s Times and Sunday Times up for sale. Stay tuned.

“Working it right now. Being characterized as ‘strong rumor among private equity’ that Times and Sunday Times could be on block.

“Would appreciate any further intell on rumor of Murdoch sale of London Times and Sunday Times. Working on it today.”

The basis of the rumour is that pay walls will not work and Murdoch and his key executives know it. This would be a major change of heart considering how Murdoch has been talking up pay walls these last few months and told us all that “the ad model is dead” and The Times in London will launch a pay wall in the Spring.

Michael Wolff clearly has some good contacts and a detailed knowledge of Murdoch and his business having written the biography ‘The Man Who Owns the News’.

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Twitter election battle between Tory HQ and Labour grassroots

Tweetminister has a report out analysing the activity of the two main parties and while Labour wins the numbers game in terms of pure numbers of followers the Tories are better at getting their message out.

There is no contest in terms of metrics. The Labour Party MPs and PPCs are more active, more frequently mentioned (i.e. have greater reach) and have more followers than the Tories.

Labour has three times more followers at 113, 201 compared to the 36,874 the Conservatives have.

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Guardian says "around 40" journalists to take voluntary redundancy

The Guardian has reported that around 40 Guardian News & Media editorial staff (out of a target of 100 jobs) are taking voluntary redundancy. This includes several staff from its media website MediaGuaridan.co.uk.

Those taking voluntary redundancy according to the report include Stephen Brook and Chris Tryhorn who work on MediaGuardian.co.uk and the Guardian’s San Francisco-based technology reporter Bobbie Johnson.

The story quotes a Guardian News & Media spokesman saying: “A number of staff have had their requests for voluntary redundancy confirmed this week. Work on the budget and discussions with individual members of staff are ongoing, and the total number of people leaving will not be finalised for some time.”

The cuts are part of a plan to cut £100,000 in cost at the Guardian and come in the same week that Guardian News & Media revealed a £57m pre-tax loss in the year to March 2009.

Its going to be interesting to see how the cuts to MediaGuardian.co.uk affect is coverage as the pool of journalists covering the UK media sector recedes (Media Week in print close here last year).

It has been speculated that Guardian News & Media will have to resort to compulsory cuts if it doesn’t hit its target voluntarily.

Also this week it was reported that The Guardian’s editor Alan Rusbridger ruled out any move towards a pay wall.

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Marketers shifting DM budgets to social media

Poor old direct marketing it is shaping up to be one of the biggest losers as marketers invest in social media.

Database marketing firm Alterian has a survey out of 1068 marketing professionals worldwide, some key stats:

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