Because he’s worth it

Labour bloggers have spoofed the Conservative Party’s new £400,000 poster ad campaign in which David Cameron was so clearly given the L’Oreal photoshop retouch experience (for a shinier blemish free leader).

The original poster (created by Euro RSCG London) had Cameron’s picture (is it a rule does he have to feature in every Tory ad campaign?) and the words: “We can’t go on like this. I’ll cut the deficit. Not the NHS.”

The spoof poster image has been published on the Go Fourth website,  which is run by former deputy prime minister John Prescott. The words have been changed.

The spoof image comes as Cameron’s team are accused of recycling their new campaign slogan, which is in the first line of the Tories’ draft health manifesto and the strapline to its poster campaign.

The Daily Telegraph has pointed out that the line was also used repeatedly by Margaret Thatcher, both when she was in opposition and later as Prime Minister.

It says Thatcher used it in a speech to the Tory Party conference in 1976 and at a press conference the day before the election that swept her to power on May 3rd, 1979.

More controversially, the paper says Thatcher made the comment once she was in Downing Street as she tried to stop the continued arrival of Vietnamese “boat people” in Britain. Nice.

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