Social media talent vacuum in PR and marketing
Recruitment firm Major Players says that there’s a major shortfall of PR and marketing candidates with a general understanding of social media, as well as those with the expertise to fill specific social media roles.
It says while the market has shifted and social networking has emerged over the last two years applicants across the sector are not showing an appreciation of new trends and in particular much understanding of how social media has changed the way marketers communicate with consumers.
The firm says that CVs it is seeing for a variety of jobs across different levels, lack even a cursory mention of social media buzzwords, such as blogging or Twitter.
Out of a sample of 4500 CVs received in the last two years it says just 6% reference “Social Media”, 9% mention Twitter, and a meagre 2% talk about blogging, while 13% include Facebook (though in some this was merely highlighted in the ‘interests’ section).
This all seems really basic. I mean I remember writing pre-social media CVs (OMG they were bad) and I’m sure they all included (its been a while since I updated my CV) things like “PC skills and fluent with Microsoft Word”.
Get me with my WP skills on my CV. Of course, if I were to rattle out a CV now I would be putting how I was conversant with Twitter, Facebook and blogging in that PC and WP section (along with “reading and film” as one of my favourite hobbies).
Major players says the talent shortfall not only relates to social media but SEO as well. Only 4.7% of resumes include the term SEO. That is more understandable, but again if you understand any of this stuff and can string a sensible sentence together with any of those buzz words in then it should be on your CV in some form.
Lorraine Barker, Head of PR at Major Players says: “Putting a LinkedIn
or Twitter address, or even personal blog details, on a CV will show
employers that candidates are engaging in Social Media in some way.”
Pepsi’s activity at this year’s Super Bowl only underscores that. It is skipping its traditional game day ads in favour of a $20 million dollar social media campaign. That is the first time in 23-years that it has not had a Super Bowl ad. Times are a changing.