Google not a challenger to Twitter or Facebook (says Google)
Here’s a confession. I haven’t looked at Google Buzz for like a week. Then I read this story about Google saying that Buzz is absolutely not a rival to Twitter or Facebook. Got it?
In an interview with eWeek Bradley Horowitz, vice president of product management for Google, says that Buzz is not just about what he called “status-casting” or “just checking in”. He said it was meant for a place of “meaningful interactions around meaningful topics within Buzz”.
I could see that happening. But to be honest I haven’t yet. Finding the time is a real issue. It is increasingly THE social media issue as Buzz competes for our time. I mean if I Buzzed this right now I might not get around to tweeting it?. I would forget, move on, and more to the point get distracted. Also I want to share it with as many people as possible and not just my email contacts (my mum and sister have no interest).
Horowitz argues that he is hearing again and again that those meaningful interactions he mentions (“that kind of value proposition”) are “unique to Buzz”.
“In the realm of positive feedback, I think that people are finding that the conversational mode of buzz is very, very powerful and the quality of audience is also great.”
Really? Well, if you say so, but for most of us that remains to be seen, but what Horowitz is clear about in the interview is that Buzz is not designed as a Facebook or Twitter killer but rather Buzz is filling a niche for something that is not already in the market and creating a “unique” space.
“[Buzz is] absolutely not [a Facebook or Twitter killer]. This is creating a new category of communication. It’s filling a niche, which is not currently met in the market. I think something unique is happening on Buzz that will continue to evolve. It’s hard to create a trend line or extrapolate too much from six days of use, but certainly conversation and the conversational web is a place where Buzz has excelled. I think it is unique and offers a compelling, interesting experience.”
Horowitz also gave a few stats and said that Buzz was attracting around 200 posts per minute from users posting content from their mobile phones. Good numbers indeed.
Google Buzz seems to have ridden out the privacy row, but I wonder how much people will be talking about it in a month or two months time, you know, when the buzz has died down.