The London Weekly has incredibly made it to issue four. There is a picture and several people have picked up copies. If it is a hoax the joke just keeps going.
Apparently the quality of The London Weekly is as questionable as ever. @philhawkins87 took this snap and @jasonpaulgrant picked up a copy that has Gary Smith (he of all frontpage leads so far) with another corking splash (after last week’s Cheryl Cole story): “Older Londoners reveal hurdles to accessing home care services”.
There are still very few details about the project although via MediaWeek.co.uk’s investigations this week we know a little more.
After Judith Townend on journalism.co.uk discovered that The London Weekly is based in offices on Mare Street in Hackney (not the address given when you look up who owns the newspaper’s website) a phone call to the paper’s increasingly paranoid operation confirmed the address.
Although reporter Dan Sabbagh had to give his name and reason for business before even a postal address is provided. Making the trip to Hackney Sabbagh found no one was home:
“This [Mare Street] turns out to be a set of old-fashioned warehouse offices and studios about a quarter of a mile south of Hackney Town Hall. But when Media Week visited the premises, there was no obvious sign of the title among the artist studios in the building.
“On the ground floor there is no reception, and no brass plate or other logo indicating where to go. The warehouse unit is apparently on the first floor, but there is no direction for the newspaper, nor any sign of offices in the rabbit warren of corridors.
“There is a small office for Invincible Magazine, a title whose editor-in-chief is Jordan Kensington, but the door is closed and nobody answers.”
