Facebook revenues could hit $2bn in 2010

Facebook is showing its juggernaut potential according to a piece in the Wall Street Journal which says revenues could hit as much as $2bn in 2010.

The long piece in the WSJ projects revenues in the range of $1.2 to $2bn. This is even more than the blog Inside Facebook was reporting. Earlier this week it had said “sources estimate the company could make between $1 billion and $1.1 billion in total revenue this year”.


To put that in perspective Facebook made as much as $300m in 2008 and as much as $700m in 2009. There is a doubling affect taking place that can in part be put down to the growing success of its advertising programme that is seeing as many as 10 million users a day become brand fans and its new payments system that is predicted to make revenues of between $125m and $250m this year.


Those are big revenue numbers. Any of them. They are as big as the growing user numbers that have seen Facebook power past 400 million users and 100 million mobile users.

What does that all mean though? One thing it could immediately spell is that any IPO could be delayed. The 25-year old CEO Mark Zuckerberg clearly does not want to rush towards a corporate Nasdaq SEC like future. Clearly he is not all about the pay day.

He is quoted by the WSJ as saying: “We’re going to go public eventually, because that’s the contract that we have with our investors and our employees… we are definitely in no rush.”

With such large revenues on the horizon he clearly wants to hold off and grow Facebook as much as possible to increase his hand and that of his key staff when they do float the company.

The mention of the investors is interesting. It is clearly an issue. Facebook is founded on venture capital money and they will want their return. VC is not about philanthropy.

The Journal piece highlights how Zuckerberg is still very much involved and concerned with the strategic long term direction of Facebook. It calls him a “micromanager” and says he has cut down on his meeting (delegated to senior-level staffers) so he can think about Facebook’s broader strategic game plan.


He has already said in part what that game plan is: one billion users. That is another big number, but the speed it is adding users it could be there sooner rather than later. It took it six months to get it the 100 million users it needed to growth from 250 million to 350 million, but only two months to add another 50 million. That raises the prospect of Facebook of hitting 500 million users by June.



  • http://mydarabell.com Dara Bell

    I think this piece is correct. If you compare and contrast Facebook with Twitter CEO Mark Zuckerberg allowed adverstising from the outset whilst CEO Evan Willams did not. The disparity in profits speaks volumes for that decision.

    You make great ponts throughout about capital. I find that also in terms of the beta Facebook has evolved and expanded faster. They recently overhauled functionality, privacy sett-up and (also Facebook Lite). It all points to a business model poised to expand sustainably.

    I will give you a fresh scoop. They are now very highly ranked in terms of search. In a world where Facebook Youtube rank as search engines what does that say about our desire for the cult of the personality.

  • http://www.applicationadmission.com/ larry Madrigal

    It is safe to say that Facebook has really gone beyond people’s expectations when it first started. And even until now, there are still people who doubt the website’s credibility and safety, due to the site’s lack of privacy settings, but this would surely send a message globally that facebook is to stay.

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  • http://www.bdsmplaypen.com/video/princess_donnas_gangbang_bondage_party-613 Free Bondage Movies

    Facebook will continue to expand and grow despite all of the negative feedback that critics have thrown to it. Yes, it lacks privacy settings but it also is one of the best ways to communicate with your loved ones and find people that you have lost connection with throughout the years.

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    In a span of less than a decade, facebook has become the top social-networking site worldwide. And this can be attributed to the fact that facebook is relatively easy to use, plus it has a lot of fun games that makes it more appealing to people of all ages.

  • http://www.examplesofpersonalstatements.com Kent carter@personal statements

    I expect facebook to reach a billion users before 2011 ends. Although I could be wrong and it could reach a billion users before this year ends. Whatever happens, I am in full support of facebook and its management, and I hope that they implement more features that make facebook more secure and appealing to people.

  • http://www.debtloanconsolidationtalk.com Stephen@Debt Consolidation Online

    Facebook should buy twitter. Seriously, if facebook owned twitter then it would certainly be able to double their revenue. Well, that would be too much of a dream though since twitter is also experiencing its own share of success.

  • http://www.businessthreadsonly.com Daniel@to deal with

    Wow, that’s a large sum of money. I do hope that facebook capitalizes more on their mini-games since that’s where they get most of their money. Integrating a 3d game into their system would ensure that there would be a lot of profit coming from that game.

  • http://www.examplesofpersonalstatements.com andre@example personal statement

    All this money and so little improvement for facebook. Although, there have been interfrace and privacy improvements in this year, I expected something more since people are still flaming and bashing facebook for its lack of privacy options.

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