Labour No to AV campaign launches

While the cross party No to AV campaign has been up and running for several months, Labour supporters now have a group of their own.

 

The Labour No to AV campaign group has launched joining the Labour Yes group, which has been up and running for a while.

 

While the campaign and its have its website are both up and running sadly the site features the terrible No to AV ads, which focus on the fact that the switch to the alternative vote will cost tax payers £250m.

 

As I said before the ads are a serious misstep. The No campaign’s communications need to focus on ideas. And the great thing is that those ideas are there on the Labour No to AV website.This makes much more compelling material. Of course, it needs to be succinct, but that can be done.

 

The arguments why people should vote no are all neatly spelt out on the Labour No To AV website answering questions such as why AV makes for unfair elections; why AV is a politician’s fix; and why AV is complicated and the wrong system.

 

These are the ideas that the that the No to AV campaign and the Labour No to AV campaign need to focus on. These are things that people need to understand.

 

The £250m figure might be big, but if AV had been the right system then you can’t really put a price on democracy. You only have to look to what is happening in the middle east to work that one out.

 

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  • http://community.brandrepublic.com/blogs/adifferenthat/default.aspx Hugh Salmon

    I agree. Yet again, complete lack of strategic thinking by politicians.

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