Media Guardian looks set to be next casualty of digital

Past and future: this week's Media Guardian & last week's side by sideThe Guardian’s media section, Media Guardian, is shrinking and looks like another casualty of digital as today the once stand alone section is reduced to two pages of editorial and two pages of jobs inserted inside the main paper.

Not quite even two pages of jobs — two of those are house ads.

There have been rumours for a while that the section could go online only as the jobs market, which has always sustained the regular Monday supplement, disappears from print and the Guardian looks to further reduce costs. Losses recently hit £33m and more cuts need to be made to the tune of £25m, according to recent reports.

That it has survived this long is an achievement in itself. It has outlasted Haymarket’s Media Week by a year and a half. Media Week went online only in November 2009.

The move of the Media Guardian section into the main paper follows the Guardian announcing its ‘Digital First’ strategy in June. That was swiftly followed by the axing of the Guardian’s international print edition.

All is another sign of the gradual, and continual shrinkage of print; slowly to begin with, but quicker now. As other print titles disappear from the media landscape. Centaur’s New Media Age another casualty.

When the Guardian announced its digital first strategy editor Alan Rusbridger said that readers no longer read newspapers in the same way and that as many as half of Guardian’s readers waited until the evening to read it as breaking news was obtained from the web and mobile. That begs the question: why publish in the same way?

If there are no job ads to support Media Guardian then its time as a printed supplement or a section might come to a close very soon — although the Guardian did tweet me at 1100 to say it would be back on August 22, but I wouldn’t back on it being back for good.

The shrinking Media Guardian comes as the Telegraph reports this morning that more job cuts could on the way at Trinity Mirror — with many of those going across its regional and national newspaper business being journalists.

“The move is likely to trigger job losses, a large number of which would be journalists, although sources said that synergies such as outsourcing were also being explored and job cuts were not the only solution.

“Earlier this year, the company, which has been through a series of cuts, increased its cost savings target for the year to £15m. That could now be increased by around another £10m,” the Telegraph reports.

  • Owen Blacker

    Whilst it may well be that the Media Guardian is going to follow its sister supplements like the Technology Guardian into the realms of digital-only, isn’t it relatively normal for the supplements to be pretty light and incorporated into the main paper over summer, when there is less content for the supplements?

    That said, of course, what with a private investigator appearing to blackmail Louise Mensch MP last week, after the select committee hearings into #hackgate, it seems odd that there wouldn’t be more content this week…

  • Keith Trivitt

    If The Guardian has found that, indeed, more than half its readers read the print newspaper in the evening, while using its website in the morning and throughout the day to catch up on more pressing news, that, to me begs the question of why The Guardian doesn’t become an afternoon newspaper, with the print edition focusing more on big, investigative and analysis pieces. why not play into the consumption habits of its readers by refocusing its publishing and appearing at a time in which they are more likely to have time to sit down and read long, analysis pieces, versus the more urgent reading that often comes in the morning. 

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