Monthly Archives: October 2012

How Obama’s campaign uses sex and humour (Republicans stick to the apocalypse)

Lena Dunham: Your first timeThroughout the 2012 presidential there has been a marked difference between the style of message coming out of the Democratic and Republican presidential campaign teams.

Barack Obama’s campaign has at times been edgy and humorous.  Occasionally this has backfired, such as the Tumblr post asking women to “vote like your lady parts depend on it”.

Compare that to the more serious and fear mongering messages that have peppered the Mitt Romney campaign.

These approaches are highlighted perfectly, and the reaction to them, in two recent ads from the two camps. First there is the TV spot made by ‘Tiny Furniture’ and ‘Girls’ creator Lena Dunham, which has whipped up a mas of controversy as right wing pundits froth at the mouth about the ad, which compares voting for the first time to losing your virginity. Read more on How Obama’s campaign uses sex and humour (Republicans stick to the apocalypse)…

Emails of Brown’s former spin doctor Damian McBride maybe have been hacked

The Evening Standard reports Scotland Yard has told Damian McBride, Gordon Brown’s former spin doctor, that emails which led to him losing his job might have been hacked. McBride lost his role as director of communications for Brown in 2009 in what was known as the “smeargate” scandal. It also saw Derek Draper the former Labour Insider step down as editor of the LabourList website.

Read more on Emails of Brown’s former spin doctor Damian McBride maybe have been hacked…

Labour launches pleb campaign to pile pressure on Cameron

Labour is piling the pressure on David Cameron over Chief Pleb Whip Andrew Mitchell who faces a showdown with senior Conservative MPs who want him to resign before he does lasting “damage” to the party’s reputation.

Read more on Labour launches pleb campaign to pile pressure on Cameron…

Grant Shapps to be investigated by ad watchdog

Grant Shapps Conservative MP for for Welwyn Hatfield and new Co-Chairman replaced Lady WarsiThe Guardian reports that the website founded by new Conservative co-party chairman Grant Shapps is to be investigated by the Advertising Standards Authority after complaints that it “misleadingly implied” that the Tory chairman’s alter ego was a real person.

Shapps and his wife are behind a string of get rich quick marketing websites and the investigation by the ad watchdog comes after a complaint from a blogger. Read more on Grant Shapps to be investigated by ad watchdog…

In the wake of Ed Miliband’s ‘One Nation’ speech Labour airs new ad

In the wake of the success of Ed Miliband’s One Nation speech yesterday at Labour’s Conference yesterday, for which he won plaudits from all sides, the party will tonight broadcast ‘A Better Future’.

The party political broadcast sees Ed Miliband focus on his early life and education at a comprehensive scho0l in North London’s Camden.

The ad  features school friends, former teachers from the Haverstock School and pupils who were taught by Miliband at Harvard. Read more on In the wake of Ed Miliband’s ‘One Nation’ speech Labour airs new ad…

Lord Ashcroft calls Conservative’s new poster a juvenile waste of money

I saw the new Conservative Party poster campaign, ‘Labour isn’t learning’, on Saturday morning and thought it was a poor and confused ad. Not to mention a clunky Photoshop way of trying to highlight Labour’s economic plans.

Negative ads can be very powerful, although this makes little sense, and I doubt that this ad, created by M&C Saatchi, means anything much to the public who are faced the lack of growth and austerity measures of the coalition, but then I would say that.

Read more on Lord Ashcroft calls Conservative’s new poster a juvenile waste of money…

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