How Obama’s campaign uses sex and humour (Republicans stick to the apocalypse)

Lena Dunham: Your first timeThroughout the 2012 presidential there has been a marked difference between the style of message coming out of the Democratic and Republican presidential campaign teams.

Barack Obama’s campaign has at times been edgy and humorous.  Occasionally this has backfired, such as the Tumblr post asking women to “vote like your lady parts depend on it”.

Compare that to the more serious and fear mongering messages that have peppered the Mitt Romney campaign.

These approaches are highlighted perfectly, and the reaction to them, in two recent ads from the two camps. First there is the TV spot made by ‘Tiny Furniture’ and ‘Girls’ creator Lena Dunham, which has whipped up a mas of controversy as right wing pundits froth at the mouth about the ad, which compares voting for the first time to losing your virginity.

In the ad, called ‘My First Time’, at first you think this is exactly what Dunham is talking about as she talks straight to camera. You think it is all going to be about sex as she says “You want to do it with a great guy. It should be with a guy with beautiful … somebody who really cares about and understands women”.

But it’s just a nice little play on words. She means the other first time. The one where you enter the adult world of voting. It’s funny, cute, a nice little play on the idea of “the first time”, but it has left Republicans fuming.

Naturally they have been taking to the web and the airwaves to tell America how “appalled” and “offended” they are. As for Dunham, she says she is “tickled”.

Ben Shapiro, writing for the Republican Breitbart blog, said Obama “exploits [young women] for insane commercials comparing losing your virginity with voting. Obama has young daughters. But that didn’t stop him from releasing this commercial. Because this is what Obama thinks of your daughters.”

While another, Breeane Howe, of, said that Obama “wants your daughters” adding that the President “degraded what should be the highest office in the country”.

On Twitter, conservative columnist John Podhoretz said the ad was “an unwise political move” and said it wasn’t one for the fly over states: “I don’t think appealing to undecided voters in the Midwest is in her skill set”.

Fox News’ Megyn Kelly, tried very hard to keep a lid on her disapproval with the Twitter comment: “Appropriate?

The Zombie apocalypse

You might think Republicans had no sense of humour or had spent no time with young women. So what has the Romney campaign got?

Well in the red corner we have a spot from the Republican Super PAC, Winning Our Future, with a dark and apocalyptic vision of the future that is filled with  economic blight, war and terrorism. It looks like a homage to so many disaster and B-movies, but apparently they want to get over the idea that this is what four more years of Obama will bring.

It’s like they visited George A. Romero’s cutting room floor.

Joss Whedon on the Romney Zombie Apocalypse

Oh and one more. Here’s Joss Whedon, creator of ‘Buffy the Vampire Slayer’ and director of ‘Avengers Assemble’ on how only Mitt Romney can put American back on the path…to the Zombie apocalypse. Funny as ever.