A great ad testifying to the power of newspapers

A wonderful ad here from Duval Guillaume Modem in Antwerp, which was also the agency behind last year’s viral hit for TNT Benelux “a dramatic surprise on a quiet square”. This time out the agency has set out to show how newspapers can hold our attention on behalf of its client Newspaperswork (the Belgian equivalent of Newsworks in the UK).

Duval Guillaume gave three top advertisers a free ride in a chauffeur-driven car so that, for one day, they could read their newspaper in peace and quiet.

As the marketers were chauffeured around the agency tried its best to distract them with a series of stunts. Take a look at the results.

HT @jamescuff.