Posts Tagged: Barack Obama

How Obama’s campaign uses sex and humour (Republicans stick to the apocalypse)

Lena Dunham: Your first timeThroughout the 2012 presidential there has been a marked difference between the style of message coming out of the Democratic and Republican presidential campaign teams.

Barack Obama’s campaign has at times been edgy and humorous.  Occasionally this has backfired, such as the Tumblr post asking women to “vote like your lady parts depend on it”.

Compare that to the more serious and fear mongering messages that have peppered the Mitt Romney campaign.

These approaches are highlighted perfectly, and the reaction to them, in two recent ads from the two camps. First there is the TV spot made by ‘Tiny Furniture’ and ‘Girls’ creator Lena Dunham, which has whipped up a mas of controversy as right wing pundits froth at the mouth about the ad, which compares voting for the first time to losing your virginity. Read more on How Obama’s campaign uses sex and humour (Republicans stick to the apocalypse)…

Samuel L Jackson tells America to “Wake the F**k up”

Samuel L Jackson comes up to bat for Barack Obama’s campaign and does it in his own inimitable style in this ad as he asks America to “Wake the fuck up” in a spot paid for by the Jewish Council for Education and Research.

It has Jackson appearing in the home of an average American family who were swept up by the energy and excitement of the Obama campaign in 2008, but in the intervening four years that has all seeped away. Read more on Samuel L Jackson tells America to “Wake the F**k up”…

Democrats capitalise on #RomneyShambles with video highlighting gaffe

Mitt Romney, president and CEO of the Salt Lake Organizing Committee for the 2002 Winter Olympics,The Democrats have wasted no time in taking advantage of Republican presidential candidate Mitt Romney’s Olympic gaffe after he insulted UK preparations for London 2012.

With the #hashtag #RomneyShambles now trending, as the story begins not only to resonate in the UK but in the US as well, the Democrats have produced a video summing up Romney’s British woes.

The incident forms an embarrassing foreign policy faux pas for Romney who is challenging Barack Obama in November’s US Presidential election. Read more on Democrats capitalise on #RomneyShambles with video highlighting gaffe…

Ten of the best US political attack ads – Nuking little Daisy tops the list

Great list of famous political US attack ads here via Ad Age. Some you will know, but what about the ad in the number one spot.

It is from Lyndon B. Johnson’s 1964 campaign and features a small girl pulling petals from a daisy before fading into a nuclear mushroom cloud. Read more on Ten of the best US political attack ads – Nuking little Daisy tops the list…

Republican ad twists Obama’s words and its working

Republican presidential candidate Mitt Romney is adding another spot to the great canon of American political advertising that is based on a lie.

This spot running in New Hampshire takes a 2008 clip of Barack Obama as he first ran for the White House and said: “If we keep talking about the economy, we’re going to lose.” Sounds like damning stuff in these dire times, doesn’t it? Read more on Republican ad twists Obama’s words and its working…

Obama underfire for asking designers to create jobs posters…for free

Rolling Stone magazine is not happy with Barack Obama’s re-election campaign. At least the part of the campaign, with its $60m war chest, that is is asking designers to create a poster about jobs… for free.

Everyone remembers the 2008 campaign and some of the posters that came out of that, notatbly Shepard Fairey’s Hope poster, which seemed to sum up the Obama campaign, when people were happy to do anything they could to help and buy into the message of hope after the George W Bush years. Read more on Obama underfire for asking designers to create jobs posters…for free…

Social media round-up: Kellogg Social networking ads, Obama, Pepsi and boomers

Kellogg in social media push for Krave

Campaign reports Kellogg has appointed CMW to handle a digital and social media campaign to promote the launch of its new cereal brand Krave. Krave is the first cereal launched by Kellogg in the UK that specifically targets the young adult market.

Read more on Social media round-up: Kellogg Social networking ads, Obama, Pepsi and boomers…

Japanese Prime Minister starts tweeting

Gordon Brown might have a Twitter account of his own, but Japan’s Prime Minister Yukio Hatoyama has joined the tweeting classes.

Hatoyama (@hatoyamayukio) has already tweeted 13 times and has more 152,000 followers. He’s blogging as well at Hato Cafe.

On his blog he talks about social media for and what he is using it for: “I started this blog as a first step to burying the gap between people and politics as well as changing this country together.”

He says on his Twitter bio that as well as updates on politics he will write about various topics from his personal life. And if he has an opinion about a particular policy he will comment with hash tag.

He might have said some other stuff, but to be honest three different Japanese to English translation engines and three different jumbles of text.

Hatoyama might be a little late with it, but it is clearly him. For instance he talks in one tweet about how on cold mornings he likes a warming cup of tea and talking a walk. And that’s nice.

Obama led the way (or his team did) and now that he is president he still finds time to tweet. If you look at @BarackObama there are tweets in there that are clearly personal. And I really does think it helps that it has his name at the top rather than The Whitehouse, which has its own Twitter account and more than 1.6m followers.

Gordon Brown was under fire last week by search agency Tamar for not having a Twitter account of his own. He does personal tweets on the @downstreet account, but it isn’t quite the same.

That said whether Brown’s lack of a personal Twitter account will have much of an impact on the General Election or not is debateable. What I think is almost certainly true, however, is that it couldn’t have hurt. When it comes to social media you really need to do all that you possible can.


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Brown boosts his social media reputation

It isn’t all bad news for Gordon Brown. Those chumps at News International (my word of the day) might have dumped him, but his keynote speech at Labour Party Conference did much to improve his social media reputation and hit back at some of the negative coverage.

Read more on Brown boosts his social media reputation…

Gordon Brown needs to consider his social media reputation

Following on from Friday’s post on Labour’s Twitter lead, research says that Gordon Brown has a lot of ground to make up with Britain’s 30m online social network users as he looks to make his keynote speech at the Labour Party conference this week.

Of course, his social media reputation is not the only thing he and Labour needs (a fight back would be nice, but not the place).

Social media agency Yomego carried out a Social Media Reputation audit (a new service it is launching) of the Prime Minister’s online reputation looking across the spectrum at Facebook, Bebo, Myspace, Twitter and YouTube alongside other social spaces such as blogs, comments, ratings, reviews and user-generated content.

While the party might have more MPs Twittering and engaging with social media, David Cameron’s reputation in the world of Twitter, Facebook and the blogging community is ranked 20 points higher, which is of course ironic give what he thinks for instance of Twitter (“Too many twits might make a twat.”) although he really should come clean about Facebook as well (I’m just sitting here drumming my fingers waiting for that one).

Out of a possible 100, the Prime Minister scores 42.59 in the audit, which measures the volume and newness of social media chatter and whether it is positive or negative.

To be honest the recent week’s that Brown has been having that is almost better than expected. From here on out, and with his speech this week, the party and Brown have to get that higher.

According to Yomego, in Brown’s case there was lots of noise, but opinion was almost universally unenthusiastic with his “sentiment” score lower than that achieved by British National Party leader Nick Griffin (seriously? I find that hard to believe, but that is what the agency says).

Tory leader David Cameron rated a score of 62.49 with the level of noise on social media networks achieving similar volume and recency to the PM, but the overall sentiment rating more than three times better than his Labour counterpart. Well the Tories are between 13 and 15 points ahead in the polls depending on who you look at so that is going to happen.

A ray of light for Brown comes from the Liberal Democrat who should be soaking up the anti Brown/Labour chatter, but while leader Nick Clegg scores a respectable 54.13 he is let down by a low noise rating. You mean no one is talking Clegg? Apparently he is not exactly inspiring the Lib Dems to new heights as the party’s recent conference appeared to demonstrate (either that or Lib Dems don’t chatter/make much noise in social media).

Steve Richards, MD of Yomego, says that the audits carried out so far have underlined how important it is for brands (political parties) to manage that social media noise and sentiment around them.

“The noise around your brand may be deafening but if that noise is overwhelmingly negative, its reputation will suffer real damage. Conversely, if positive sentiment about your brand is drowned out by your competitors, you won’t see the benefits.

“For politicians, with nearly 30m people in the UK alone regularly using a social network, social media reputation is an important barometer for measuring whether their message is getting through and how it’s being received. That’s particularly true as we enter the party conference season and all parties start gearing up for a general election next year.”

Other stuff thrown up by the audit, but not strictly earth shattering (but here you are) are the high scores achieved by Barack Obama who scored 77.79 (shocker – he is the social media king, or president as he likes to be known) and French Premier Nicolas Sarkozy achieving 66.15. Does he Twitter? Do the French? I’m sure they do, but weirdly I don’t think I have ever followed/been followed by someone from across the channel. The rest of Europe yes, France no.

I digress, um here’s a bit of how they did the Social Media Reputation audit, which Yomego says is a first measurement system combining quantity and quality, with insight and will be officially launched at Mipcom 2009 (5th – 9th October).

The result is a total score out of 100, representing an average of the level and freshness of noise generated and the nature and recency of sentiment behind what’s being expressed.


Read more on Gordon Brown needs to consider his social media reputation…