Tag Archives: ITV

The BBC and Digital Britain failure

Of course, internet access for all is really super. Hurrah. But the failure and misjudgement by Digital Britain on other big questions leave me totally underwhelmed. There’s no progress on a Channel 4 and BBC Worldwide deal and the easy option of top slicing the BBC licence fee is a huge mistake. It is a slippery road.

First up once you have taken BBC licence fee cash you will do it again. It will give the next government so help us all the encouragement it needs to dig into the BBC a little deeper.

Early evidence of this comes if you look at the remarks of Conservative MP John Whittingdale who rebuked BBC Trust chairman Sir Michael Lyons for his robust defence of the corporation. Whittingdale says it is up to Parliament to decide the level and organisation of the licence fee. The man is an idiot.

He wants to organise how the licence is spent? Does he want to run the BBC as well? Of course, he does. I say again so help us all.

The BBC, as Sir Michael said, are guardians of the licence fee. Some might say they need to improve their guardianship in certain areas, but it does a lot and it does a lot really well.

There are no doubt some in the commercial sector, if not many, who welcome this. They would like nothing more than to see the BBC taken down a few pegs.

That is a mistake as it only plays into the hands into the hands of international media companies, like News Corporation and Bertelsmann, who are the only people who really benefit by taking cash away from the BBC.

They do not want to see a BBC that is strong enough to sit alongside the other big players in the broadcasting and media landscape; one that invests in high-quality journalism and other public service content, and supporting the creative economy. As we have seen this week as it has proved itself just about the best around with its coverage of the election aftermath in Iran.

It you could think of one way to waste money then spending it on yet more little-watched local news produced by ITV is the way to do it.

The problem with local news at the moment (and the BBC does a lot of it) is that it is not local enough. As someone said to me during the heavy snow we had this year all they wanted from local news was detailed coverage of what was happening in their village/town and beyond. That isn’t available.

What is available is the chance to watch local politicians warble on about whatever it is they warble on about. Local politicians are the only ones who really enjoy this.

Why publicly fund two sets of local news? I really don’t get it. Better to relax regulations on regional newspaper mergers and give those groups more freedom and encourage the development of online hyperlocal websites where people can find the information they really want.

ITN boss John Hardie talks about competing with the BBC locally (to provide “much-valued choice of sources and opinions”), but I think really all he wants (like everyone else) is more money to strengthen his organisation’s future. It needs to do that without the BBC.

Local news is the last place we need that choice. In some markets its, frankly, overrated.

The BBC has already proposed better ways than Digital Britain of working with the commercial sector and moving forward through partnership.

“The BBC has come up with an ambitious programme of partnerships to help the wider industry support public service content during tough economic times. The BBC will continue discussions with Channel 4 about a possible joint venture with BBC Worldwide that would create value for both parties.”

He is also right when he says top-slicing would damage BBC output, reduce accountability and compromise independence. It would he says become a slush fund. As I said, once it has been done once it will be done again. A Conservative government will not be able to keep its hands off of it (“did someone say there’s a big pot of money around?”). The temptation will be too great: Digital Britain will have provided all the justification that it needs.

That is why top slicing must be rejected.

Lyons is also right when he says that the move would lead to the licence fee being seen as another form of general taxation. He says the BBC Trust will not sit quietly by and watch this happen.

“In particular, the Trust is not convinced of the proposal in the Digital Britain report to apply any of the surplus to fund a second regional news operation. There has not yet been a full and open debate about the suggested costs of these services, and it appears that the current proposals have failed to take into account potential sources of commercial funding as well as alternative sources of public funding.”

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Bleak future for Friends Reunited?

As ITV considers unloading Friends Reunited for a knockdown price the future looks uncertain to bleak for the one time darling of the UK internet scene, which has long been superseded by more nimble rivals.

One of a number of things is going to happen to Friends Reunited: it will either shrivel into insignificance; it will be bought by someone without the ideas to continue it as a niche business that quietly ticks over; or it could be bought by someone bigger who can potentially grow it.

Given AOL’s recent experience with Bebo the chances of the latter happening seems slim. Bebo was a much more powerful social media brand than Friends Reunited, but that too has suffered and underperformed.

Bebo’s value is thought to have fallen by as much as 75% with AOL originally paying $850m and is now reported to be worth as little as $200m.

If similar maths were applied to ITV’s Friends Reunited the £175m it paid for the site at the end of 2005 (which at the time represented a multiple of more than eight times its annual turnover) it would be worth as little as £40m. A figure that some think is not far off what it will be sold for.

Even when ITV bought Friends Reunited it had passed its heyday. In 2004/05 the national press was full of Friends Reunited stories. Marriages were falling apart and couples were divorcing as old school flames got back together courtesy of Friends Reunited.

That publicity brought massive growth in the same way we have since seen with Facebook and Twitter, but it has not come again as the strategy behind Friends Reunited failed to quickly adapt to a fast changing market. The next generation of users, after that rush of bored marrieds looking
for affairs, didn’t log on to Friends Reunited like
their older relatives. No, instead they logged on to Facebook or MySpace and bypassed Friends Reunited altogether and pretty much sealing its fate.

To be fair MySpace and Facebook had on their sides global scale and a multifarious offering, which came from fact that their arrival kickstarted the explosion in social media. Facebook and MySpace defined that space.

It was at that moment Friends Reunited should have relaunched and ridden the wave, but it didn’t (doesn’t hindsight rock) and it wasn’t until last summer that it did finally revamp, redesign and go free. I’m pretty sure it was all too little too late and its spin-off sites like dating/genes are bit part players in their markets.

As I look at it today, of the long list of suggested school/college friends on the site I am presented with, none of whom have filled in any details on their profiles indicating that while many people visit the site (at one point) fewer spend time on the site or return quickly. I don’t click on any as there is nothing to see. I leave and I move on.

Add to that the fact that no one talks about Friends Reunited. It simply never comes up in conversation. I am not a huge Facebook user either, but I get new friends and invites as well as various bits of activity related to the site and my profile regularly. I am currently organising a stag weekend and everyone is on Facebook. It is the natural space to do that kind of activity. Friends Reunited simply doesn’t enter into the conversation.

The arrival of Twitter is further bad news for Friends Reunited as the more social networking sites that people are actively engaged with the less time they have to spend on rival sites. A site that you might have visited once a week/month falls off the radar. Friends Reunited is off of the radar. That blip is gone.

If you are a Twitter user, say with a MySpace, Facebook and LinkedIn account; you maybe have MSN Messenger and Flickr to boot; with a Hotmail and Gmail account to manage as well; is there really time for Friends Reunited?

It is a tough sell. There isn’t the space or time in your average social media users life for Friends Reunited. That appears to be one of the things that ITV, like AOL, has realised, which means the future could well be very bleak unless someone can come up with a radical strategy to reinvigorate the business.

Personally, I don’t see it happening although niche survival remains an option.

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So long Exchange & Mart

Exchange & Mart had a very small print circulation with barely 20,000 and falling, but its closure in print and move to online only publication is a story that is set to be repeated over and over this year. Quite how much is anyone’s guess.

With its position as a classified title the closure of Exchange & Mart in print is perhaps less of a surprise than many similar closures. The decline of the classified ad market that hit specialist titles like Exchange & Mart, as well as regional and national newspapers alike. It has spared no one and is only going to get worse. Eighty jobs are under threat at the auto classified title which adds to the hundreds already lost and under threat in the regional press within the last few months at titles like the Northern Echo where staff are considering strike action as they are elsewhere at titles like the Yorkshire Post.

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No one is going to pay for PSB on ITV

Ofcom’s proposals published today on public service broadcasting seem largely sensible, but its research claiming that people are willing to pay to see public service TV on a network other than the BBC holds no water. I don’t buy it. No one is going to pay anything.

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No surprises at Friends Reunited

So Friends Reunited has dropped its charges and gone free as part of its relaunch. What was that… did someone say too little too late, as it tries to jump on the social networking bandwagon?

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ITV1 and all the wrong choices

Here's a question: why, when ITV buys interesting-looking US shows, does it stick them away on ITV2 or ITV3 while running rubbish like the 'The Palace' on its flagship channel?

The ratings have been terrible for 'The Palace' as it finally ended its Monday night run last night and shuffled off the airwaves.

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In the 80s

It must be 80s week TV week (kind of), but for different and diverse reasons. First there was the return of the truly awful 'Gladiators' snapped up by Sky One (for the love of god why?) and the sad demise of everyone's (ahem) favourite TV prankster Jeremy Beadle. There must be more on the way.

Well everyone seems to love him now though let's not forget he was once the most hated man in Britain. I'm sure some of today's articles will mention YouTube and how he was the forerunner of all that kind of stuff. Fair play, I mean he did more for charity than most, which has to be worth a little pain. Oh wait…

I knew as soon as I stepped out of bed today what the Sun's front page headline would be and sure enough there it is: 'Beadle's Not about'. Possibly in poor taste. Who knows maybe the prankster ('Beadle's About') and purveyor of quality clips of children and animals falling over (You've Been Framed') would have appreciated it.

Beadle's show were well-watched, but it was cheap Saturday night television that ITV turned out year in and year out and later succeeded by the likes of Ant and Dec who are probably the spiritual keepers of the Beadle flame with their 'Saturday Night Takeaway'.

His departure comes as Sky One resurrects 80s/90s game show 'Gladiators'. A brash splash of primary colours as people hit each other with padded sticks.  

Sky doesn't make many programmes which is why it sent a press release about this to me six times yesterday.

In the US the writers strike has led broadcasters to put more reality shows onto the schedules – Sky doesn't have that excuse.

All we need now is the return of 'Blind Date', that other staple of the 80s. I'm not sure if this collection of shows all ran at the same time, but they are indelibly linked in some cheesy TV yesteryear which if you tried to explain to someone from another planet they probably wouldn’t believe you (yes we have human Zoos as well and we feed the inmates/inhabitants alcohol and laugh or not).

I'm betting ("hello is that Mr Paddy Power?") that 'Blind Date will be back any moment. Yesterday, ITV signed himbo-in-chief Vernon Kaye in an "exclusive two year deal". The good news is that Kaye (former host of another 80s revival 'Family Fortunes') won't appear on other channels. The bad news is that he will be hosting new shows that will probably involve the word "talent", but I'm sure will include 'Blind Date".

And if not that then a show called 'Blind Talent' or is that already airing? I'm confused. Maybe I'm being harsh – his first show will in fact be called 'Beat The Star', which I'm sure will be pure quality.

There must be other shows that can be shamelessly dug up from those dungeons deep in TV's vaults? Any suggestions?

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News at Ten returns the verdict

That was it? Someone should have said in advance that ITV1's big idea, its new improved 'exciting and engaging' programme, was to jump on the sleazy bandwagon and rake over Princess Diana's life with an 'exclusive' interview.

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Howell spells out ITV priorities

Rupert Howell has been talking about his role as ITV's new managing director of brand and commercial. He wants to see the brand 'actively nurtured' rather than the passive attention it has had as it moves into new areas. Speaking at a MediaTel event yesterday, Howell also said he is aiming to get ITV into "some sort of virtuous cycle" rather than the "vicious circle" that it's been in. Not sure what that means, but if it has anything to do the low quality repetitive crap that ITV produces he could be onto something.

"I'm going to be responsible for how the brand is deployed and stretched into new areas and new opportunities… and how we can monetise that," he said.

He also stressed that chairman Michael Grade chose him as someone who could look at the whole picture of ITV with a broader perspective.

"When Michael was appointed, for me that just transformed ITV's potential fortunes in an instant, and I think that's been self evident in the year since he's been there," he said, adding that it was Grade's presence at ITV that lured him and the new director of content, Dawn Airey.

"Where ITV needs to focus now is on its content and Michael is beyond passionate about content, and his view is… if you can invest in the content and produce better content then everything else falls in line behind that."

Online is going to be a key feature of Howell's new job and he will be looking at how the company is going to optimise online revenue.

He said there would also be a focus on youth, but not a the expense of older viewers.

"We suffer in the advertising and media industries with an obsession with youth. There's a lot of misconceptions about who advertises want to reach. ITV will through its content be pushing towards stronger profiles in different age groups and categories, [but] let's never forget where the bulk of the disposable income in this country lies, and that's something I will be reminding advertisers of when I talk to them."

On why ITV is still around, Howell was clear that it came down to the numbers: "The reason why ITV has continued to be successful even when it's been having less good times, is because it delivers effective results. Television delivers the numbers, it always has and always will."

Always?

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Primeval’ish

ITV1 scored pretty well on the first outing of 'Primeval' on Saturday with 7m viewers, but it's got its work cut out and little to time to make an impact The big-spend ad campaign, created by M&C Saatchi, paid off by pulling the viewers in, but there are lots of problems for the ITV show, which it hopes will take on the all conquering revival of 'Doctor Who'.

It is so clearly a copy in some cases, but like a lot of knock-offs, it doesn't quite match the original. There is a Doctor (Douglas Henshall), an assistant and even a Captain Jack-type guy (James Murray) who is all good looks, but not quite the charm.

The effects for 'Primeval', created by the 'Walking with Dinosaurs' creators, were patchy and better in suspense, when we saw small glimpses, than full on. And, oh, you can apparently kill one of these giants by ramming it with a 4×4 and a single clip of an SMG. Another reason to ban those things (Chelsea tractors, that is).

The biggest problems were some of the acting.

The main problem was. It was a little too much drama by numbers. The cute little flying dinosaur for the kids: check. Sexy Home Office babe (Claudia Brown) for the blokes: check. Rugged scientist type for the women (Henshall): check, plus some other male totty in the shape of Murray.

Clearly there are budget considerations at ITV, they have only committed to six episodes and when they went back through the fracture in time they sent Henshall and one special forces type guy. Clearly, if it hadn't been for Afghanistan, Iraq and other assorted hellholes they could have spared a couple more men.

Sadly, other than 'Doctor Who' it is just further confirmation that when it comes to sci-fi, we're lacking. Or maybe just lacking practice… it can only get better.

It received mixed reviews with some slating it, but both the Observer and the Guardian seemed to like it. Nancy Banks-Smith admitted to being "tickled pink by Primeval". Clearly it was doing something right.

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