In the wake of Margaret Thatcher’s death, the Guardian reports that Daily Mirror publisher Trinity Mirror considered running an ad campaign highlighting how its papers opposed her policies during the 1980s.
Trinity Mirror, which publishes the Labour supporting Daily and Sunday Mirror titles and the Sunday People, created a mock-up ad that takes aim at its Conservative supporting and pro-Thatcher rival The Sun. Read more »
The Guardian has this week launched its first US advertising campaign, which builds on the acclaimed “Three Little Pigs” and “Own the Weekend” efforts, with a set of ads that seek to spark debate on controversial American issues.
The Guardian partnered with BBH New York to launch the new #VoiceYourView campaign which cleverly merges the Guardian’s editorial voice with its distinctive strategy of open journalism and social media. Read more »
Almost five years after she announced she was quitting journalism full time Julie Burchill is making a return to newspapers by writing for The Observer.
That’s according to long time Observer Columnist and author of ‘What’s Left’, Nick Cohen, who tweeted the news this morning. Read more »
A big sporting event, a disappointment for the nation, and a chance for tabloid headline writers to do their best to sum up Andy Murray’s so near but so far battle with Roger Federer in the Wimbledon tennis men’s final.
There is some quality and some dross as you would expect. Top marks to Mirror for a dignified page that get’s my vote for best front page this morning with the Sun on punning form.
It is the Mirror that I think has it over the Sun, but it is the Metro though that should hang its head in shame for a truly awful front page. Its back page (“Tear we go again”) is no better. Read more »
Last week a storm of controversy erupted in the press as stories began appearing that claimed Lara Croft was to face a rape ordeal in the forth coming reboot of the Tomb Raider game.
Except she wasn’t although this didn’t stop many headline writers and commentators unable to resist such a good story.
One culprit was the Associated Newspapers’ freesheet The Metro (above), which ran the headline ’Outrage at Lara Croft game rape’, but it wasn’t alone.
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Unruly Media have put together chart of British newspaper TV ads from over the years based on social shares.
There are some classics here including the 1986 Guardian ad ‘Points of view’ created by BMP. It is consistently cited as a great ad and deserves its place here as does a more recent entrant from the same paper.
While the Guardian’s Three Little Pigs ad from earlier this year did very well, pulling in more than one million YouTube views, it is far behind the Sun and its ad from 2010 celebrating Page 3. The Sun’s ” the woman you’d love your woman to be like” racked up more than 4.2 million views. Read more »
Harry’s Place got hold of this about The Guardian lookling at the idea to develop a hotel as part of an extension of its brand. Read more »
Associated Newspapers, the publisher of the Daily Mail, is to carry out a review of its editorial controls and procedures in light of the ongoing phone-hacking scandal. It follows a similar review at Trinity Mirror.
The news comes as it is reported that Sir Paul McCartney is to contact police over allegations his mobile phone was hacked by journalists after the allegations his ex-wife, Heather Mills, made on BBC Newsnight on Wednesday night regarding an unnamed Mirror journalist. Read more »
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Its not a great day for Guardian News & Media as it reports operating losses of £38.3m, despite cost savings and ongoing redundancies that included the departure of managing director Tim Brooks.
Brooks for his part picked up £510,000 as he left the building, but interesting to note in all of this the paper’s two top, editor Alan Rusbridger, and chief executive Andrew Miller, pocketed more than £1m between them. Nice work. Read more »
The Guardian’s media section, Media Guardian, is shrinking and looks like another casualty of digital as today the once stand alone section is reduced to two pages of editorial and two pages of jobs inserted inside the main paper.
Not quite even two pages of jobs — two of those are house ads. Read more »