Posts Tagged: Twitter

Associated’s Sunday tabloid could be based on the Mail Online website

Media Week had the story last week that DMGT’s Associated Newspapers was working on a Sunday tabloid to step in to the vacuum left by the closure of the News of the World.

Rumours now emerge that this red top newspaper could be based on the Daily Mail’s s hugely popular, celebrity centric, Mail Online website, which bears only a passing resemblance to its print sister. Read more on Associated’s Sunday tabloid could be based on the Mail Online website…

Twitter buys iPhone app Tweetie – will make it free

It was tipped earlier this week and it has now been confirmed that Twitter has bought iPhone Twitter client Tweetie ahead of a possible launch of its own photo uploader.

Earlier this week it was reported that Twitter could buy Loren Brichter’s Tweetie app and possibly build its own photo uploader hitting TwitPic, which has become the default third party service Twitter users use to upload photos.

Twitter sees both the iPhone app and photo uploader as core to its platform. With that and talk of a “significant” new design on the way Twitter is going to be having a busy year.

It’s own URL shortening tool is also in the works, which it will need in place ahead of its planned advertising platform, which is apparently due at some point in the next couple of months.

Buying Tweetie makes a lot sense, I mean why rebuild apps when there are such good ones out there? Brichter was clearly open to a deal and as part of the agreement he is joining the Twitter mobile team and Tweetie will be renamed Twitter for iPhone.

Twitter said that Brichter (whose work won the 2009 Apple Design Award) will work on developing Twitter for iPad among other things.

On top of that the app, which is currently $2.99, will be made free in the coming weeks. Yes you read right. Twitter the company that makes no money is giving away its iPhone app.

It is not quite as mad as it sounds. Clearly Twitter wants to ensure its app is dominant in the market and what better way to do that than to give away a very good app. It is clearly advertising where Twitter is betting the bucks will come from.

In a blog post Twitter stressed how important mobile has always been to it starting with SMS, which lead to the 140 character limit in the firstplace.

“As we work to provide the best possible Twitter experience on all of the major mobile platforms, momentum will increase dramatically. Millions more active, engaged, mobile users means more opportunities for all of us.

“Developers, services, and publishers will be able to leverage the Twitter iPhone and iPad applications to create additional innovative tools and integrations for users. We’ll have more specific information on this once Loren is officially on board. In the meantime, please join us in welcoming Loren to the Twitter team,” Twitter said.


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Microsoft OfficeTalk – can it crack microblogging?

Plenty of reports kicking today about Microsoft’s plans to launch a microblogging service called OfficeTalk that looks very similar to Twitter, which is it aiming at the enterprise market.

ReadWriteWeb reports that Microsoft is testing OfficeTalk for the enterprise market and apparently it will offer it as an “on-premise service”.

It says that OfficeTalk is being developed by Microsoft’s OfficeLabs, which test internally developed ideas, and quotes the software giant saying “the OfficeTalk microblogging experience itself looks very similar to other well-known services”.

Microsoft is already opening the test up to firms that want to join the pilot programme. There are a few screen shots up on the Microsoft site where you can see user profiles and how people post… in 140 characters or less. Very much like Twitter in how you read messages of those you follow and find people.

It will be interesting to see if it can find a slice of the microblogging market in the enterprise market.

While media and tech companies have widely adopted Twitter internally (like Sky News and its use of Tweetdeck), I’m not sure many businesses, some of which have banned staff from social networking sites like Facebook at work, will immediately feel they want to jump onboard unless someone spells out the immediate benefit. Twitter has succeeded as it is great at building internal communities and I could for instance see internal groups organising projects around something like OfficeTalk, but is that enough? I’m not sure it is.

Microsoft says it has employed internally and has had over 10,000 visitors and hundreds of messages posted daily.

“We’re now making OfficeTalk available to a few customers in a small pilot test. Because this is an early-stage concept, the OfficeTalk microblogging experience itself looks very similar to other well-known services. The key difference is that the enterprise owns the data since the OfficeTalk server is hosted in the customer’s organization. We will be releasing updates periodically to test more of the ideas we’re thinking about. Stay tuned.”

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Google still wants to buy Twitter

Interesting post on Techcrunch about why Google launched Google Buzz: to give it leverage as it still wants to buy Twitter.

Cast your mind back to last spring when the rumours were kicking around that Google wanted to own Twitter. It didn’t happen and nothing came of the story.

A year down the line and Techcrunch argues buying Twitter and owning a large slice of the real time market is still at the fore of Google’s agenda. That is what the blog post says Buzz is about. Google has launched it in the hope that it will gain traction, strengthen its hand and bring Twitter back to the table allowing it to snap it up for a few dollars less than it might have paid otherwise.

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How Twitter phishing can be good for you (seriously)

What a week, horny 24-year olds, people exchanging pictures and free shares – yes that was the week that was on Twitter as phishing scams ran riot across the social network. It’s been such fun.

No really, I know people say that phishing is bad and that people are trying to steal your identity to do dastardly things (all true), but as long as you speedily change your password you should in most cases be fine.

That aside it turns out that there is a massive plus side to phishing scams: it actually acts as a prompt to reconnect with people – yes to social network. Who would have thought it, but it seems that sometimes you need a little wake-up call to make those connections. Go figure.

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Yahoo chases social media with Twitter deal

Yahoo! is making a bid for social media relevance by getting closer to Twitter. The troubled search firm says it plans to go further than Google or Bing and do more than add Twitter to search results.

I have no idea if this will pan out for Yahoo. But what is clear is that Twitter is an integral part of Yahoo’s plan to turn itself into a social media hub so that anyone with a Yahoo! ID can update multiple social networks simultaneously. There is talk of deals with MySpace and LinkedIn as well. They are throwing it all in.

There are clear parallels with Google and its efforts to socialise itself with Google Buzz (while we are on Buzz why did Google choose that name when Yahoo already has Yahoo Buzz?). Both search firms want the search traffic, but they want more than that: they want the social media engagement as well. They want to put themselves at the centre of your (yes you) social media universe.

Bryan Lamkin, senior vice president, consumer products group, Yahoo! couldn’t be any clearer about this:

“We’re turning the key to the online social universe — you will find the most personally relevant experiences through Yahoo. We’re also simplifying people’s lives by bringing their social worlds — and the world — together for easy access.”

Yahoo! has already tied with Facebook and the Twitter deal, which will see Yahoo! pay undisclosed millions to the microblogging firm, should be done by December.

So what exactly Yahoo! planning with its 140 character deal? Well in the press release announcing the deal Yahoo says the partnership it says it includes three primary elements:

1) People will be able to access their personal Twitter feeds across Yahoo!’s many products and properties, including the homepage, Yahoo! Mail, Yahoo! Sports, and others, letting them check in more easily on what’s happening with the people and things they care about while on Yahoo!.

2) People will be able to update their Twitter status and share content from Yahoo! in their Twitter stream, so they can easily share their Yahoo! experiences with their friends and followers on Twitter.

3) Yahoo! Search and Yahoo! media properties like News, Finance, Entertainment, and Sports will include real-time public Twitter updates across a variety of topics. Yahoo! Search users will immediately see real-time Twitter results today; go to Yahoo! and try it out.

One question that crops up is this: what does this mean for Twitter money making plans? Sure it is getting cash for its data, but Yahoo!, Bing and Google are doing these deals because they think they can monetize it around their advertising.

Yahoo is clear in its release about this issue. It says that it will use the Twitter integration to “drive deeper user engagement, and create new and compelling opportunities for developers, advertisers, and publishers”.

See all about money. Twitter is working on an own ad platform of its own and Anamitra Banerji, head of monetization at Twitter, has told the US IAB that “he is concerned that some of the external Twitter ad platforms may be doing damage to the Twitter experience”. Yeah, that and future revenues.

There is a weird schizophrenic thing going on at Twitter. It needs to make money as it grows and burns cash and it is doing that with these partnerships, but clearly there is a concern within Twitter itself of how these deals might “damage” its own efforts to generate cash.

There is an awful lot riding on Twitter. It’s own hopes of expansion and also those of rivals. For Yahoo! this socialisation feels like a chance to regain relevance. Although as someone who never uses it I’m really not sure how that is going to pan out.

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Google not a challenger to Twitter or Facebook (says Google)

Here’s a confession. I haven’t looked at Google Buzz for like a week. Then I read this story about Google saying that Buzz is absolutely not a rival to Twitter or Facebook. Got it?

In an interview with eWeek Bradley Horowitz, vice president of product management for Google, says that Buzz is not just about what he called “status-casting” or “just checking in”. He said it was meant for a place of “meaningful interactions around meaningful topics within Buzz”.

I could see that happening. But to be honest I haven’t yet. Finding the time is a real issue. It is increasingly THE social media issue as Buzz competes for our time. I mean if I Buzzed this right now I might not get around to tweeting it?. I would forget, move on, and more to the point get distracted. Also I want to share it with as many people as possible and not just my email contacts (my mum and sister have no interest).

Horowitz argues that he is hearing again and again that those meaningful interactions he mentions (“that kind of value proposition”) are “unique to Buzz”.

“In the realm of positive feedback, I think that people are finding that the conversational mode of buzz is very, very powerful and the quality of audience is also great.”

Really? Well, if you say so, but for most of us that remains to be seen, but what Horowitz is clear about in the interview is that Buzz is not designed as a Facebook or Twitter killer but rather Buzz is filling a niche for something that is not already in the market and creating a “unique” space.

“[Buzz is] absolutely not [a Facebook or Twitter killer]. This is creating a new category of communication. It’s filling a niche, which is not currently met in the market. I think something unique is happening on Buzz that will continue to evolve. It’s hard to create a trend line or extrapolate too much from six days of use, but certainly conversation and the conversational web is a place where Buzz has excelled. I think it is unique and offers a compelling, interesting experience.”

Horowitz also gave a few stats and said that Buzz was attracting around 200 posts per minute from users posting content from their mobile phones. Good numbers indeed.

Google Buzz seems to have ridden out the privacy row, but I wonder how much people will be talking about it in a month or two months time, you know, when the buzz has died down.

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Twitter traffic leaps putting paid to growth critics

He wasn’t making it up at all. Last month Twitter co-founder Evan Williams hit back at claims of falling usage and this week the stats are in the Twitter’s traffic has taken a leap.

Williams made his comments after a bunch of posts suggested a falloff, but since that things have only looked up for Twitter. He said Twitter’s growth was going to pick up and he wasn’t wrong, according to new ComScore traffic figures.

ComScore data shows that the number of unique visitors to Twitter jumped by around 9% between December and January to 21.79 million, which is an all time high.

Read more on Twitter traffic leaps putting paid to growth critics… says the spoofing is over (for now)

The spoofers behind are calling it day. Taking their cue from the fact Tories are aping what they’ve done.

Knowing when to leave is a (political) art and in a blog post Clifford Singer, who was behind, says that the spoofing always had “had a limited shelf-life”.

That’s one reason to call it a day. He also points to another highlighting the argument that such spoofs play into the hands of the opposition.

Read more on says the spoofing is over (for now)…

Twitter users are getting younger

Twitter is slowly changing. Or that is to say it is broadening as almost 30% of its audience is now made up of people under the age of 24.

In particular the 18-24 year old group has grown almost 8% in the last year while the 17and under group is up more than 6%.

Clearly the growing use of mobile and smartphones is driving this. It is a natural progression. As while figures last year showed 79.8% of 18-24-year-olds use instant messaging the number blogging is rapidly declinning. Short form blogging and status updates (more akin to IM) is where the growth is.

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